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Bringing brands and company cultures together

KNIGHTSBRIDGE — We have worked on a couple of very prominent instances of this recently.  Indeed we’re doing one now.  And there’s one single message that has emerged as the most important:

Don’t invent symbolic events.  Just look out for them.

Some of us (consultants) will happily tell you that a symbolic event is tremendously important in [...]

CEO Blogging: Yahoo! shows the way… and brand

ON THE BUS — My friend Chris sent me a link to yesterday’s blog by Yahoo’s new CEO .  He said even he was inspired, even though he didn’t work there.  (Although if they were smart he would.)

It’s a good read.  Not least because it’s a great example of how senior executives can use blogging [...]

Free seminar: How to communicate bad news

LONDON — We think it’s time to talk about it.  So next week we are going to run a free seminar on how to communicate bad news.  If you would like to come, please drop us a note and we’ll tell you where it is being held and when.  (First come, first serve.)

* Free Seminar [...]

Marketing with employees

JUMEIRAH BEACH HOTEL — It’s only 830 in the morning and just sitting outside, waiting for the car, I have got a sunburn and my clothes are almost soaked through. You don’t mess with the weather out here.

You never know what the day holds in Dubai. Yesterday was rain. And I didn’t think they did [...]